Coaching for Men

I'll personally help you get into the best shape of your life.


Don't struggle on your own. Get lasting results you never thought possible with expert nutrition coaching and accountability from Devon Shurden.

Limited spots available.

Men's Personal Coaching with Fit Life Choices

To get in shape, you'll need to be consistent. To be consistent, you'll need help.

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Lose weight, build strength, and have more energy.


You tell me your goals. I’ll help you get there. In under one year, you’ll be in better shape than you ever thought possible.

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I'll help you stay accountable.

I’ll provide you with daily support, guidance, and accountability, every step of the way, no matter what life throws at you. We’re in this together.

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We'll make living healthy a habit.

Most people who try to get in shape overload themselves and burn out quickly. Instead, I’ll help you focus on the small practices that lead to big results.

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Busy? Let me do the thinking for you.


You have enough to worry about already. Leave the nutrition and workout details to me while you breathe easy.

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Proven to work, 100,000 times over.


Our method was developed by the world's top nutrition researchers and used by champion athletes to achieve lasting change. More on the evidence below.

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Affordable personal coaching.


Personal coaching is finally affordable. And it just works. Why? Because I am committed to helping you get into the shape you want.

“I know what to do... but I have a hard time staying consistent.”


When life gets crazy and responsibilities at home and work pile one on top of the other, it’s easy to let our health and fitness slip. The years go by and we don’t even realize how much our health had declined.

But for most of us, there comes a time when we realize things must change. A time when gaining control over our body takes on new urgency.

For some, it’s a scary health diagnosis. For others it’s watching a loved one struggle with their own health problems. And for others still, it’s when they finally realize they’ve spent so many years taking care of others, that they neglected to take care of themselves.

When it’s time to turn things around and start a new health and fitness program, however, it can be difficult to know what to do next. And staying motivated is hard — especially if you try to do it all on your own.

That’s where I come in.

My goal is to help you get in the best shape of your life and stay that way. Starting now.

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Hey, I'm Devon, an Online Nutrition & Fitness Coach.


Since 2006, I've had the opportunity to influence tons of people in-person and online.

My core goal is to help busy people find time in their schedule for healthy habits, so they can finally get their health under control.


I love what I do and truly enjoy helping my clients feel happier and more confident about themselves as a whole.

Additional Certifications

  • National Academy of Sports Medicine (NASM) Certified Personal Trainer

  • Aerobics and Fitness Association of America (AFAA) Certified Personal Trainer

  • TRX Suspension Training

  • International Sports Condition Association (ISCA) Kickboxing

  • Vertex Transformation Coaching

Additional Studies

  • NASM / TriggerPoint Corrective Exercise

  • Habits Academy Habit / Behavior Change

  • Nutrition & Lifestyle Coaching


  • University of Houston – Bachelor's in Exercise Science – Summa Cum Laude


Areas of expertise

  • Look and feel better, maintenance, strength, sweet tooth, wine / alcohol, stress management, sleep issues

Fit Life Choices has been featured in a list of

"Top 10 Fitness Trainers in the USA"

by Pouted Magazine.

Meet Devon Shurden

How to get into the best shape of your life — and stay that way.

Expert nutrition coaching and personal accountability from Coach Devon Shurden

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Transform your body forever

You tell me what you want to do. I’ll help you do it. First, I’ll learn about your lifestyle, needs, and specific goals. Then, over the course of the program, I’ll give you everything you need to look, feel, and perform better than you thought possible.

Proven strategies to help you get (and keep) the body you want

You’ve probably tried multiple diet and workout programs in the past. And you’ve concluded that they simply don’t work in the long run.


Instead of the all-or-nothing dieting approach, I use a sustainable, practice-based approach to build healthy habits into your life, one day at a time.


The result? You’ll lose the weight (and inches) you haven’t been able to shed for years. You’ll have more energy than ever before. And you’ll build physical strength and find new confidence in your body.

Stay accountable and consistent with personal help from me

I live and breathe this stuff everyday, and have dedicated my professional life helping people like you become fitter, stronger, and healthier than ever.

Whatever obstacles arise, I’ll help you overcome them by modifying your program or offering new solutions. In the end, know that I’m here to support you every step of the way, no matter what life throws at you.

Want additional support? Consider private virtual sessions.

If you like, you can purchase 30 minute add-on sessions for just $39 per session.

Here’s an inside look at how the Men's Coaching program works

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Easy-to-use online platform


You’ll start by telling me all about yourself, including your goals, health challenges, and daily routine. From there, I’ll customize your entire program and we’ll start the proven 12-month coaching process.

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Simple nutrition habits and daily check-ins

Every day, you’ll get a lesson and a nutrition or lifestyle habit to practice. You can either read the daily lesson or listen to it like a podcast. We’ll practice a new nutrition habit every two weeks, with every lesson designed to help you get results.

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Small yet powerful habits to improve everyday life

Along with your nutrition habits, we’ll work together to create and practice healthy habits across every aspect of your life: from sleep and stress-management to movement and mindfulness. These new habits will help you feel more calm, confident, and prepared for each day—no matter what life throws at you.

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Personal coaching and detailed progress checking


I’ll check in with you frequently to see how you’re doing and to answer any questions you have. Also, you can message me whenever you need. The program also tracks everything from your measurements to your habits throughout the year, so you can see just how much progress you’ve made.

What kind of results do people get? A few examples.

People who have used this system have been able to achieve results like this.

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Is personal coaching right for you?

Personal coaching with Coach Devon Shurden is for you if:

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You want to get healthier, fitter, and stronger — and stay that way for the rest of your life


This program is for people who want to lose weight and body fat, build physical strength and confidence, get results that last, and get off the diet roller-coaster once and for all. I won’t give you a crazy diet or exercise program to follow; instead, I’ll help you build habits that will get you results that last forever.

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You’re tired of “quick fix” programs and are willing to dedicate 12 months to getting in shape the sustainable way

If you’ve tried something before and “failed” — or just can’t stick with it — know that you’re not alone. And it’s not your fault. After all, self-directed training and nutrition programs fail 98 percent of the time. Not to mention, after many years in the fitness industry, I’ve seen dozens of diet and exercise fads come and go. That’s why I don’t follow fads. Instead, I’ll teach you doable daily actions that are designed to fit into a busy lifestyle. Bottom line: I’ll help you make fitness and nutrition a part of your life, without it taking over.

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You want an expert to hold you accountable and keep you consistent coached through the program


Nothing worth doing can be done alone. That’s why I work closely with my clients to help them eat well and exercise, no matter what other craziness is going on in their lives. You’re busy and have enough to worry about; let me take care of the fitness and nutrition details so you don’t have to.